Work
How the goal becomes people. Four ways in.
Every engagement starts the same way: mapping how goals, roles, decisions, and execution actually connect today. What happens next depends on what the map shows.
Decision Audit
A focused instrument, not a scaled-down Sprint. We trace your last ten real decisions: who actually decided, who was consulted, how long it took, whether it got made twice. You get the audit table itself, plus a one-page decision-rights recommendation. No goal mapping, no role canvases, just where decisions really live versus where the org chart says they do. Often the fastest way to see whether a full redesign is worth doing.
Sprint
We map the company as it really operates: where decisions live, where ownership is unclear, where coordination burns time, and what the next 12 to 24 months require that the current design can't deliver. You leave with the same five things every engagement produces: a Goal Map, a Role Canvas and Decision-Rights Table, an Ownership Map, a Sequenced Hiring Plan, and an AI Leverage Map, prioritized to the two or three changes that matter most. Yours whether or not we continue.
Embedded
When the Sprint surfaces real work, we build it with you: restructuring roles, redesigning decision flow, setting up coordination rhythms, standing up hiring for the roles the design calls for. Hands-on, inside the team. Not a report from outside it.
Fractional / interim
A seat inside the leadership team when the redesign has to be lived, not just delivered. Bounded scope, bounded time, hand-off to a permanent hire built in.
Delivery
How work gets done.
Every engagement is led personally by Sebastiaan, with specialists assembled per project: senior operators for specific domains, AI developers for the internal tooling. Working results, not decks. Our own thesis applied to our own company: minimal permanent structure, precise capabilities assembled around the goal.
Portfolios
For VCs, angels, and venture studios.
For VCs and angels: before a term sheet, we assess whether a founding team and its structure actually fit what the next stage requires, not just the pitch. After investing, the Sprint runs as a repeatable readiness check across portfolio companies.
For venture studios: building a company means assembling a founding team around an idea that has no track record yet. We map what the idea actually requires, capability by capability, and help get the founding structure right before there's a company to hire into. Happy to discuss a portfolio or studio arrangement.
Questions
Common questions.
- What is the Sprint?
- A fixed-scope, fixed-fee diagnostic, usually 2–3 weeks. You get a Goal Map, a Role Canvas and Decision-Rights Table, an Ownership Map, a Sequenced Hiring Plan, and an AI Leverage Map, prioritized to the two or three changes that matter most.
- How is the Decision Audit different from the Sprint?
- The Decision Audit is a smaller, faster instrument, 3–5 days: tracing your last ten real decisions to see where they actually get made. No goal mapping, no role canvases. Often the fastest way to see whether a full Sprint is worth running.
- Do you only work with startups?
- No. The same method applies to funded startups and scale-ups, larger organizations redesigning how they work, and venture studios and investors assessing a founding team before or alongside a term sheet.
- Why is hiring the last step, not the first?
- Because a new hire lands inside whatever system already exists. Without clear roles and decision rights, even a strong hire absorbs the ambient chaos. Designing the structure first means you know exactly who to hire, and sometimes discover you don't need to hire at all.
- What do we actually walk away with?
- The artifacts themselves: the Goal Map, Role Canvas and Decision-Rights Table, Ownership Map, Sequenced Hiring Plan, and AI Leverage Map. They're yours whether or not you continue past the Sprint.
- How is AI used in the process?
- AI processes evidence: interview synthesis, calendar analysis, work-trace reconstruction. Every judgment about what it means and what to prioritize is still made by a person.